Search Engine Optimization

Search Engine Optimization (SEO) is about making sure the right people can find you when they need you. We take a grounded, strategic approach to search optimization, focusing on content strategy, keyword targeting, and ongoing performance tracking.

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We start with a solid technical foundation, making sure your site is structured correctly with clear architecture, loads fast, and the content reflects what your audience is actually searching for and is easy for search engines to understand.

Airtight takes a "common sense" approach to SEO, using relevance, usability, and holistic site architecture, all seeded during development. We build search strategies that start with clear business goals, weave into your content and site structure, and prioritize accessibility and crawlability.

When done this way, SEO becomes part of your user experience, helps more people engage, and aligns with long-term brand growth.