Airtight Design Blog
Insights and articles
Every day, our team obsesses over our work to create websites that feel as good as they look. But around the holidays? We also obsess over **finding the perfect gifts** that will actually get used and not the kind that disappears into the closet of forgotten gadgets.
At Airtight, we’ve spent years refining our approach to web design, developing guidelines that ensure every project is visually compelling, user-friendly, and purpose-driven. Below, we share 10 design pitfalls we avoid and the strategies we employ to create exceptional digital experiences.
Optimizing images is one of the most critical steps in creating a fast, accessible, and SEO-friendly website. Proper image sizing, formatting, and delivery can dramatically impact load times, layout stability, and user experience.
Under the Americans with Disabilities Act (ADA) and the U.S. Department of Justice, your website is legally considered a “place of public accommodation.” Failing to meet accessibility standards can result in costly lawsuits, lost customers, and reputational damage. Fortunately, achieving WCAG compliance is easier than you think, especially with modern testing tools and the help of a professional web development team like Airtight Design.
“They don’t make them like they used to.” We’ve all heard it, a nostalgic nod to the “good old days.” But when it comes to web design, the old ways weren’t necessarily better. In fact, the way designers create and present mockups has evolved dramatically, becoming faster, more collaborative, and far more effective.
Whether you're building your company’s first website or planning a redesign, selecting the right web development partner is essential. With thousands of firms and freelancers offering web design services, making the right choice can feel overwhelming. This guide will walk you through the key considerations to help you identify the web development company that best aligns with your goals, budget, and timeline.
Many businesses don’t think of their websites as having a shelf life, but in today’s digital landscape, even the most well-designed sites eventually require an update. As technology evolves and user expectations shift, your website must keep pace. If you're unsure whether it's time to invest in a redesign, here are five clear indicators your site may be due for a refresh.
Your website’s performance isn’t just about how it looks, it’s about how effectively it engages visitors and converts them into customers. Two of the most important metrics for measuring this performance are bounce rate and conversion rate.
Let's talk.
Have an idea, project, or challenge you’d like to explore? We’d love to hear about it.
Phone
(404) 594-5520Phone
(404) 594-5520Address
1777 Ellsworth Industrial Blvd NW
Suite B
Atlanta, GA 30318
Address
1777 Ellsworth Industrial Blvd NW
Suite B
Atlanta, GA 30318
© 2025 Airtight Design.
