The Atlanta Track Club had an innovative program that encouraged children to exercise, but it was being administered via paper and mail. Communication between the non-profit org and its target audience was slow and cumbersome and the administrative costs were high.
The KilometerKids.org web site allows families and groups such as the Boys and Girls Club to register children and track their participation in the program. Children are awarded prizes as they reach certain milestones.
The site has a fun interface built in HTML5 that shows the program’s mascot running past Atlanta landmarks.
Because information about children is stored on the site, AirTight Design had to ensure compliance with COPPA, the Children’s Online Privacy Protection Act.