Search Engine Optimization
Want to add a little SEO magic to your current site? Not so fast there, Bub! Read about why our holistic approach to SEO will save you time, money and frustration.
Common Sense SEO Methods
Many Atlanta companies are asking the question:
What's so great about having a fancy web site if no one ever sees it?
The whole point of a web site is to communicate with the public. How can you communicate if the public can't find your site? The consultants at Atlanta-based AirTight Design are search engine optimization experts. We can help your site achieve top rankings on major search engines. As much as 90% of your site's traffic may be coming from search engines. Let us help boost that number by implementing our thorough, common sense methodology.
Modern Search Techniques
Search engine optimization used to be a simple process. Just add a few metatag keywords to your site and you were good to go! Over time, web site owners – and their developers – started abusing the system and search engines had to adjust their algorithms to generate more relevant search engine results. Metatag keywords are no longer useful. In fact, Google has ignored them for about ten years! Today, search engines reward web sites that have relevant content, have good usability and are highly visible on the internet.
That is why AirTight Design doesn't focus its SEO efforts on tricking search engines. We focus on making your website as relevant as possible and improving a site's usability and visibility so it naturally (and organically) rises to the top of the search engine results over time.
Our SEO Process
Here is an outline of the search engine optimization process for the web sites we develop:
- Set business goals.
- Research what keywords your potential customers are using.
- Perform a competitive analysis to refine keywords and discover potential competitive advantages.
- Establish a prioritized list of target keywords.
- Coach your copy writer on the proper way to write the content.
- Develop an architecture that will be easily spidered by search engine robots.
- Develop W3C-compliant XHTML and CSS templates.
- Add content and metadata to your site.
- Perform a thorough review of the site and make adjustments.
- Submit your site to all major search engines.
- Request reciprocal links with strategic partners.
- Run monthly reports to monitor progress with search engines, monitor traffic logs, and adjust your site as needed.
Beware The SEO Snake-Oil Salesman
We’re not sure why, but the SEO industry is full of salesmen who will make unrealistic promises while using unsavory business practices. You won’t get any of that from AirTight Design.
While no one can guarantee your site will receive number-one placement on all search engines all the time, we use proven methods and strategies that have helped our clients stay at or near the top of the search engine rankings in categories relevant to their businesses.
AirTight Design will use every ethical means to attract potential customers to your site, but we cannot guarantee top placement for all your target keywords on all search engines all the time.
Consider Paying For Placement
One sure-fire way of getting your site to the top of the search engine rankings is to pay for it. While organic search engine placement is obviously better (after all, it's free!), sometimes a pay-per-click advertising campaign is the right solution for a business. We manage numerous pay-per-click (PPC) campaigns for our clients. You can learn more about pay-per-click advertising here.
A Flexible System
We’ll structure the arrangement to work for you. We can be behind the scenes while you handle client relations, or we can work directly with your client. We’re happy to bill the client directly, or we can send invoices to you. We’ll work out a payment schedule that gives you plenty of time to collect before sending us a final payment.
Let's Get Started
Ready to see your site traffic soar? Potential customers are online right now looking for a company like yours. For help bringing them to you, contact AirTight Design!