Search engine optimization

Many Atlanta companies are asking the question: What's so great about having a fancy web site if no one ever sees it?

The whole point of a web site is to communicate with the public. How can you communicate if the public can't find your site?

The consultants at Atlanta-based AirTight Design are search engine optimization experts. We can help your site achieve top rankings on major search engines. As much as 90% of your site's traffic may be coming from search engines. Let us help boost that number by implementing our thorough, common sense methodology.

Modern SEO techniques

Search engine optimization used to be a simple process. Just add a few metatag keywords to your site and you were good to go! Over time, web site owners -- and their developers -- started abusing the system and search engines had to adjust their algorithms to generate more relevant search engine results. Metatag keywords are no longer useful. In fact, Google has ignored them for about ten years! Today, search engines reward web sites that have relevant content, have good usability and are highly visible on the internet.

That is why AirTight Design doesn't focus its SEO efforts on tricking search engines. We focus on making your website as relevant as possible and improving a site's usability and visibilty so it naturally rises to the top of the search engine results over time.

A holistic approach to SEO

AirTight Design prefers to perform search engine optimization on sites that we are currently developing. The alternative, applying SEO techniques to a site that has already been developed by another company, is more time-consuming and less effective.

When we develop a site, one of the very first steps is setting business objectives and target keywords. Then, everyone on our staff -- project manager, graphic designers, HTML specialists and web developers -- focus their efforts on achieving those goals.

SEO Process

Here is an outline of the search engine optimization process for sites we develop:

  1. Set business goals.
  2. Research what keywords your potential customers are using.
  3. Perform a competitive analysis to refine keywords and discover potential competitive advantages.
  4. Establish a prioritized list of target keywords.
  5. Coach your copy writer on the proper way to write the content.
  6. Develop a site architecture that will be easily spidered by search engine robots.
  7. Develop W3C-compliant XHTML and CSS templates.
  8. Add content and metadata to your site.
  9. Perform a thorough review of the site and make adjustments.
  10. Submit your site to all major search engines.
  11. Request reciprocal links with strategic partners.
  12. Run monthly reports to monitor progress with search engines, monitor traffic logs, and adjust your site as needed.

Search engine optimization requires trial and error.

While no one can guarantee that your site will receive number-one placement on all search engines all the time, we use proven methods and strategies that have helped our clients appear and stay at or near the top of the search engine rankings in categories relevant to their businesses.

AirTight Design will use every ethical means to attract potential customers to your site, but we cannot guarantee top placement on all search engines all the time. Also please remember that search engine optimization is an ongoing process. That is why ongoing monitoring of your site's performance on search engines is so important.

AirTight Design is based in Atlanta, so unlike non-local search engine optimization companies, we will meet with you at your place of business and provide references in the metro Atlanta area. We enjoy educating our clients on search engine optimization and we aim to build a long-term relationship with all our Atlanta area clients.

Consider paying for placement.

One sure-fire way of getting your site to the top of the search engine rankings is to pay for it. While organic search engine placement is better (after all, it's free!), sometimes a pay-per-click advertising campaign is the right solution for a business. We manage numerous PPC campaigns for our clients. You can learn more about pay per click advertising here.

Let's get started!

Are you ready to see your site traffic soar? Potential customers are online looking for a company like yours at this very moment. For help bringing them to your site, contact AirTight Design!